Experts know that produce bruises less if it is put in the cart at the end of the shopping trip so WHY is it that it is the first thing we see when we enter the grocery store is the PRODUCE Department? According to those same experts, it's the first thing we see for a few reasons:
1) buying healthy food right off the bat will make us feel less guilty about indulging in other items that are not so healthy or are just clearly unhealthy choices (one does cancel the other still, right?)
2) We tend to buy more because we haven't already overindulged in other items
3) The biggest reason - PROFIT - produce has the highest profit margin - and it feels healthier to buy fresh broccoli for a casserole than it does to buy frozen broccoli at half the price.
So - save money and buy produce last.... and if you're using something in a casserole consider buying it frozen for half the money.
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